Family
E Commerce
ID
#0002
Component
AmazonLatestIcon
Year
Colors·BRAND
Size·32 px
Use
Palette · 2 colors
Smile/arrow wordmark introduced 25 January 2000 by Turner Duckworth — 'amazon.com' lowercase with the curved orange arrow from 'a' to 'z'. Used through 2012. Wordmark scaled to fit 24×24 viewBox (text renders very small at icon sizes — cataloging tradeoff).
Size·32 px
Use
Palette · 2 colors
Dropped the '.com' suffix in 2012 — wordmark simplified to 'amazon' over the same smile arrow. Used through April 2024. Wordmark scaled to fit 24×24 viewBox (text renders very small at icon sizes — cataloging tradeoff).
Size·32 px
Use
Palette · 2 colors
Refresh released 15 April 2024 — new Amazon Ember Modern wordmark (Koto + NaN Foundry), slightly thicker smile and a deeper 'Smile Orange' (#FF6201) replacing the classic #FF9900. Wordmark scaled to fit 24×24 viewBox (text renders very small at icon sizes — cataloging tradeoff).
Size·32 px
Use
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